Najat Jumaan, Dean of the Faculty of Commerce and Economics, Dean of the Faculty of Finance and Management at Ar-Rasheed Smart University and Board of Director Member at Jumaan Trading and Investment Co.
By Randa El Ozeir
TORONTO, Aug 16 2024 – Once upon a time, the Sheba (Seba’a) Kingdom (today’s Yemen) had a prominent queen. Women, in the presence of men, were held in a higher position, literally.
Things afterward have upended to the disadvantage of female Yemenis living under a strong-hold tribal and patriarchal system.
Amid an eight-year-long war between the government and Houthi rebels brought a humanitarian crisis considered to be one of the worst in the world, there is a small good news story. While the armed conflict has kept Yemeni men busy at the front(s), some Yemeni women have stumbled upon a societal and economic breather, stemming from a national need to generate an income for themselves and their families to stay afloat.
Women began venturing in small, low-risk businesses.
Dhekra Ahmed Algabri, executive director at Al-Amal foundation, praises the rise of women in many trades and commercial sectors, although they are “linked to conservative patterns established by society, such as sewing, hairdressing and styling, cooking, handicraft making, incense and perfume production and women’s clothing.”
Absence of an Integrated, Empowering System
Najat Jumaan, Dean of the Faculty of Commerce and Economics, Dean of the Faculty of Finance and Management at Ar-Rasheed Smart University and Board of Director Member at Jumaan Trading and Investment Co., believes that Yemeni women run projects here and there, “but they are not subject to an integrated system to empower and encourage them from a young age to be an active element in the economic and productive process.”
Nevertheless, some Yemeni women broke free from cultural limitations and into traditionally male-dominated fields, such as programming and engineering. Algabri explains that “during the ongoing conflict, women turned to e-commerce, e-marketing and professional services of consulting and training.”
Dhekra Ahmed Algabri, executive director at Al-Amal Foundation.
The bright side businesswomen saw in the dark situation of Yemen was their existence in a closed market they knew inside-out.
“I can move in it and find solutions to several of its problems, and when you achieve things in a more natural and organic way, you attract public recognition and reap supplemental exposure,” says Eman Al-Maktari, co-founder and CEO of MOSNAD Talents Marketplace.
The Sustainable Development Goals (SDGs) for Gender Equality in Yemen underlines the need for “women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life.”
However, there is a lack of official and reliable numbers about the actual extent of women’s contribution in the economy. According to Jumaan, “women’s participation is very limited and they are poorer compared to men in Yemen.”
Her statement is confirmed by World Bank statistics which puts women’s participation in the labor force at 5.1 percent compared to 60.4 percent for men in 2023. The same study noted there were no official statistics for shares in businesses. Only 5.4 percent of women had bank accounts compared with 18.4 percent of men.
Obstacles and Social Media Blessing
Long-standing obstacles are deep rooted in the society’s culture and perpetuate across generations, such as male-female segregation and restricted movement for women (the imposed “mahram”). Individual exceptions might overcome some of the barriers as in the case of Al-Maktari, whose family is more open, but the majority face “a glass ceiling that prevents them from ascending, growing, continuing, and achieving profits,” says Jumaan.
To make matters worse, war related obstacles appeared. The airport of Sana’a was closed for a long time and hindered participating in meetings and conferences. Additionally, Al-Maktari finds that her Yemeni nationality prevented her “entering other countries to participate in opportunities available to other women around the world, which results in an unfair advantage. The undertakings I made would have had a two- to three-time greater return if I were in another country.”
The alternative rescue came from social media that opened vistas for Yemeni businesswomen to promote and show case their work. Nonetheless, it didn’t solve the problem of regional inaccessibility and foreign investors’ reluctance to join the fragile and volatile Yemeni market and expand there.
Eman Al-Maktari, Co-Founder and CEO of MOSNAD Talents Marketplace.
Incentives But Unclear Future
Civil society and donor organizations, the banking sector and the government are investing in “many incentives, initiatives and forms of support for businesswomen through training programs, workshops, financing, loans, professional networks and consultations,” highlights Algabri.
The General Federation of Chambers of Commerce and Industry in Yemen also plays an important role, albeit not prominent in light of the crisis, to support the economic and commercial sector in the country.
Al-Maktari benefitted from mentorship and training programs to understand business and start one of her own.
“I received support from an Indian mentor in the field of IT, and it helped me greatly when I was emerging as a digital expert and found a platform to build projects and a name”.
Yet she describes the current situation in Yemen as “foggy,” with an unclear future for businesswomen in a country weighed down with multi-layered obstacles in women’s paths.
“Even economists are not capable of answering the question about our future. We cannot plan annually or quarterly and have very short-term business plans.”
Despite all challenges, hope is growing for Yemeni women. “If conditions and components of success are met, many of which are related to women and the belief in and perfection of their abilities, they can reach their economic power when given the opportunity to educate, learn, qualify, and gain experiences and talents,” says Jumaan.
IPS UN Bureau Report
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